western/version

Sometimes…

admin — Mon, 15 Mar 2010 03:14:00 +0000

it’s just too late to fix it in the mix. Be certain you understand the rules of the game before you decide to play. At western/version, we’ve been through the process many many times. We know what separates a winning product from the rest of the field…and many times it’s not the actual product itself!

A carefully crafted image and a well run marketing campaign have allowed some admittedly substandard products to become market leaders. Now apply the same level of product understanding and media savvy to a superior product, and it’s time to make sure that your factory can meet the resulting demand!

Find out about our approach to introducing (or re-introducing) your product to the lucrative North American and Western European markets.

What does your product say about your company?

admin — Sun, 14 Mar 2010 23:19:51 +0000

We live in a style conscious society. From the runways of Milan to the streets of Manhattan, word travels quickly. Outdated packaging and the wrong colors could put you under the wrong kind of spotlight… At western/version we know why some products succeed and others fail.

While we’ve not yet figured out how to predict the weather (or the ups and downs of the stock market), we do know how to help your company make its mark in the highly competitive United States and Western European markets.

Everybody has heard stories about great products that had product names that meant something completely different (and never different in a “good” way) in the home language of a foreign country. While those stories are entertaining, they illustrate perfectly the need to check (and double check) what your product really is saying to consumers that may be halfway around the world.

western/version’s staff will work with your product designer/managers and marketing department to make sure your product is always seen in the very best light.

western/version

admin — Sat, 13 Mar 2010 09:28:31 +0000

is dedicated to the art+science of cross-cultural marketing and design. We prepare your product, promotional materials, and people for the United States and Western European markets.

What can we do for you?

Refine products to match country-specific preferences
Create a stylish and dynamic image for your company
Rewrite product documentation and advertising in USA/UK English
Train your outside salespeople in United States and Western European business customs
Create or refine product/company websites
Develop and maintain a social-networking presence (Facebook, Twitter, Myspace)

Speak clearly…

admin — Fri, 12 Mar 2010 03:24:01 +0000

and with a voice that is uniquely yours. Do not blend in with the crowd. Offer something different (and better) to your customers…something that they simply can not get anywhere else. Speak honestly…about your products and about your company.

These are some of our core principles at western/version, and it shapes the way we conduct our business, and the way we help you represent your business.

When you’re ready to listen…we’re ready to talk.